Embrace Big Design
Design with empathy for users, while maintaining brand goals. Build asset libraries, style guides, and flow documentation to ensure overall experiential cohesion and painless transfers to development teams.
The Eternal Student
Design trends, technologies, techniques and best practices grow and evolve over time. So should we. In order to maintain an innovative approach, embracing a philosophy of continual learning is key.
Design For Good
While pursuing functionality and aestheticism, we cannot forget our responsibilities as designers. To consider the impact of our choices and avoid exclusionary decisions will foster positive design practices.